I believe that women really go for guys who do the best with what they've got.

It really isn't as much about genetic looks, etc. as it is about making an effort when it comes to grooming, hygiene and having some semblance of a sense of style.

Well, today I'm going to prove that to you in a way that may completely blindside you and leave you in a state of shock.

Are you ready for this?

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ID:	2619The phenomenon at play here is NOT gender specific. And I can prove it.

A couple of weeks ago I was in line at the grocery store when I noticed the cover of one of the tabloid rags.

As they often do, they showed some pictures of celebrities without makeup...as caught by paparazzi.

What was unusual about this particular cover was that one of the pictures carried the caption, "Guess who?" even though the photo wasn't obscured in any way at all.


The chick looked so radically different than she did in the movies that you couldn't even identify who she was. Let's just say this was NOT a good thing.

I was somehow reminded of a feature I saw in GQ magazine years and years ago where they took bums off the street and gave them complete "makeovers". The before and after pics were nothing short of startling. You had to look really, really closely to believe they were of the same guy.

You've heard the old joke about taking a woman home and waking up next to someone else entirely the next morning, but there really is some truth to that.

And the truth lies in the fact that women--even more so than men--really do attract us physically by doing the best with what they've got.


The simple fact that they've got sophisticated cosmetics and infinitely more ways to "accessorize" than we do should make that pretty obvious, actually.

Nevertheless, my challenge to you is this: The next time you find a woman particularly sexy, go ahead and try to look BENEATH her stylish threads, her hairstyle, her makeup and even her personality type.

Would this woman still be as HOT and SEXY to you if she didn't have all of that going for her?

In other words, how much of her allure is 100% within her personal control?

For better or worse, I happened to go to college in central Pennsylvania, and there were plenty of Mennonite girls who were
students there. If you're unfamiliar with what I'm talking about, the level of conservatism they adhere to is just a rung or two above "Amish".

One day in class when I was particularly bored, I perhaps accidentally performed the exercise I'm suggesting to you in reverse.

My eyes turned to a Mennonite girl in a white cap and nondescript light blue dress on the other side of the room. She had no makeup on, of course, and her blonde hair was fixed in a bun like some sort of "school marm".

Suddenly, as if I had been looking at one of those "stereogram" pictures that were popular about ten years ago, I realized she was an absolutely gorgeous girl.

I imagined her with long hair, a Benetton sweater and Guess jeans (hey, it was the late '80s) and nearly flew out of my seat.

"Geez...what a waste", I thought.


Well, a TON of women are VERY, VERY well acquainted with the dynamic I'm talking about here. And plenty of them have MASTERED the art of working it to their advantage..

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ID:	2620Seriously, a number of women you may perceive as "hot" aren't really all that physically beautiful. But yes...they do the best with what they've got.

Several years ago I featured a young woman on one of my promo videos for you guys. Hundreds of you went nuts over her.

Shortly thereafter, I saw her again at an event and was talking to her when I got a jolt in the OPPOSITE direction that I'd experienced back in my college class.

It dawned on me that if she had no style, no makeup, used some sort of shampoo that didn't make her hair so shiny and didn't have such
a "giggly" personality she'd actually be sort of homely.

Truth be told, that wasn't the first time I'd ever come to such a realization. I've worked closely with at least two other women back in the IT world who guys went CRAZY over...but who when

you got right down to it were physically pretty ugly.

And yes...style, personality and shiny hair won out over genetics in their case also.

Go ahead and put what I'm saying to the test with a few women in your social circle. And when you've seen the light, go ahead and readily apply the logic you've verified to YOUR OWN situation.

Likewise, do the best with what you've got and prepare to be SHOCKED by the real, tangible difference it all makes.


What do you think? Share your thoughts in the comments below!